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McVitie's unveils new Jaffa Cake but shoppers call it 'the stuff of nightmares'
The elf-shaped treat will sell for £1 in major UK supermarkets as McVitie’s expands its 2026 Christmas range with returning festive products.
- McVitie's unveiled the Jaffa Elf, a new addition to its 2026 Christmas range featuring dark chocolate and orange jelly shaped like a festive elf. The mischievous-looking snack goes on sale in all major supermarkets from September for £1.
- The Jaffa Elf joins other festive favourites returning this year, including the Jaffa Tree priced at £3 with three Jaffa Cake Snack Packs and three Jonuts, and the £4 Jaffa Pole containing 40 Jaffa Cakes.
- Major retailers stocking the new treat and Jaffa Pole include Tesco, Sainsbury, Asda, Waitrose, Co-Op, Iceland, Home Bargains, and Poundland, with further availability at Morrisons, Ocado, Spar, and Nisa.
- Mixed reactions emerged on social media regarding the snack's appearance. One user described the festive treat as "the stuff of nightmares, why does its face look like that?"
- Others were more positive, with one fan commenting, "Omg more Jaffa Cakey foods bring it on." McVitie's has produced original Jaffa Cakes, named after Middle East oranges, since 1927.
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