Toy maker Mattel, Inc. (NASDAQ:MAT) has unveiled a new brand in the building sets sector, Mattel Brick Shop. Mattel aims to prioritize the builder’s experience by providing high-quality bricks, simple playbooks, and durable constructions. The brand is crafted to spark creativity, featuring extra surprise elements, customization possibilities, and an increased number of pieces. Related Read: Mattel Partners With Ferrari For First Hot Wheels Produ…

Benzinga

New York

United States

Mattel Unveils New Brand In Building Sets Category - What's On The Blocks? - Mattel (NASDAQ:MAT)

Ad Fontes Media

Media Bias/Fact Check

EL SEGUNDO, Calif. -- Mattel, Inc. (NASDAQ: MAT), an innovator in toys for 80 years and leading global toy and family entertainment company with one of the most iconic brand portfolios in the world, announced today a new brand in the building sets category, Mattel Brick Shop™. Mattel Brick Shop is being introduced for the first time at Nuremberg International Toy Fair. Leveraging trusted legacy and expertise of Mattel, Mattel Brick Shop is desig…

Financial Post

Leon Cooperman

Allianz

Canada

Mattel Expands its Portfolio into Building Sets with New Brand, Mattel Brick Shop

Photo: Mattel Mattel announced this Tuesday a new brand in the category of construction games called Mattel Brick Shop, a line of sets based on bricks or blocks, that arrives to compete with Lego. We tell you everything we know about it. How is the new construction game Mattel Brick Shop? Mattel Brick Shop provides brick sets with luxury designs and authentic details, with clear and easy-to-follow instructions, durable constructions and endless …

Foto: Mattel Mattel anunció este martes una nueva marca en la categoría de juegos de construcción denominada Mattel Brick Shop, una línea de sets basada en ladrillos o blocks, que llega para hacer competencia a Lego. Te contamos todo lo que sabemos al respecto. ¿Cómo es el nuevo juego de construcción Mattel Brick Shop? Mattel Brick Shop proporciona sets de ladrillos con diseños de lujo y detalles auténticos, con instrucciones claras y fáciles de…

¡Mattel lanza sets de construcción tipo Lego! ¿Cuándo saldrán a la venta? - Revista Merca2.0

Revista Merca2.0

Mattel launches Lego type construction sets! When will they be released? - Revista Merca2.0

The toy titan plans to introduce its first Mattel Brick Shop product in May and unveil new sets in coming years.

RetailWit

Mattel takes aim at Lego with brick-based building brand – RetailWit

In a significant move aimed at diversification and capturing market share in the construction toy domain, Mattel, Inc. has announced the launch of its new brand, Mattel Brick Shop. Unveiled at the prestigious Nuremberg International Toy Fair, this initiative marks Mattel's first foray into the building sets category, leveraging its 80 years of innovative prowess in toy design. Positioned to disrupt the status quo, the Mattel Brick Shop seeks to …

csimarket.com

#Mattel?s Bold Leap into Building Sets A Strategic Expansion Amidst Financial Challenges

retaildive.com

Mattel takes aim at Lego with brick-based building brand

The first product line from Mattel Brick Shop is set to launch this autumn, with new building sets to be released in the years to come. Mattel has announced a new brand in the construction category, Mattel Brick Shop. Mattel Brick Shop is being introduced for the first time at Nuremberg International Toy Fair.  Leveraging the trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status quo, bending the rules of bui…

Mattel Unveils New Brand In Building Sets Category - What's On The Blocks? - Mattel (NASDAQ:MAT)

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