Mane Metaverse: The Doux Founder Maya Smith Talks Delivering Digital ’Dos & Black Hair Culture To Roblox

Mane Metaverse: The Doux Founder Maya Smith Talks Delivering Digital ’Dos & Black Hair Culture To Roblox

Black-owned beauty brand The Doux brings salon culture, textured hair, and entrepreneurship to Roblox, empowering players to run their own virtual salons.

The Doux Wants Black Gamers to See Themselves in the Virtual Salon

Black-owned hair care brand The Doux is venturing into the gaming world with a new Roblox experience.  Late last week, the company launched “My Salon Empire,” a free game on Roblox where users can simulate the culture of a beauty salon and immerse themselves in that world. In “My Salon Empire,” players can prep and style hair, earn rewards, deliver quality customer service, grow their business, run their own salon, and visit other salons and wel…