Man Utd Sign Reported Record £20mn Sponsorship Deal for Training Kit
Betway will pay about £18 million a year as Manchester United seek new commercial revenue to help fund a trophy push.
- On Tuesday, Manchester United announced a multi-year training kit sponsorship with Betway, ending a one-season absence of a training kit partner after their agreement with Tezos concluded.
- United's return to the Champions League significantly bolstered their negotiating position, enabling the club to secure more lucrative terms than might otherwise have been possible.
- Although this deal is the largest standalone training kit sponsorship in world football, it remains lower than the previous Tezos contract, which was valued at around £24 million per season.
- New Premier League regulations prohibit gambling sponsors from appearing on the front of matchday shirts from the 2026/27 season, though these rules do not extend to training kits, allowing Betway branding on apparel.
- Betway branding will feature prominently at Old Trafford and the Progress with Unity Stadium on matchdays, with Marc Armstrong, Manchester United's chief business officer, stating the partnership reflects the club's "growth strategy.
21 Articles
21 Articles
Manchester United signs record £20m Betway kit deal
Manchester United has joined the Premier League trend of securing training kit sponsorships with gambling companies. Manchester United has signed a multi-year agreement with Super Group that will see Betway become the club’s exclusive global betting partner. The deal, beginning in the 2026/27 season, puts Betway’s logo on the training kits of Man United’s men’s and women’s teams, as well as further brand visibility across Old Trafford and the …
Manchester United found an alternative to maintain the bond with the betting sector even after the ban on sponsorship of this segment came into effect on the front of the Premier League's game shirts. On Tuesday, the club announced Betway as the new master sponsor of the training uniform. The contract is valued at £20 million per season, the equivalent of more than €23 million (about R$ 135 million), becoming the largest sponsorship agreement fo…
The Manchester United will wear the Betway logo in its training equipment. Gambling houses are prohibited in match clothing.
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