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Published 2 months ago

Macy’s is closing 150 stores as part of a major turnaround effort

  • Macy's plans to close 150 underperforming stores, focusing on improving remaining ones to enhance customer experiences and value. Macy's is also targeting job cuts to reduce costs.
  • Macy's shifts focus to upscale Bloomingdale's and Bluemercury brands, planning to open new stores within the next three years. The company aims to revitalize relationships with customers through enhanced shopping experiences and relevant assortments.
  • Macy's strategy involves opening smaller stores away from malls, remodeling existing stores, and upgrading private brands to attract more customers and improve profitability. The company plans to enhance its beauty chain presence through new store openings and remodels.
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