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M&S reveals first of its kind foodhall staple today after 35 years - 'best news ever'

  • On January 28, 2026, Marks & Spencer launched the Made Without Wheat Gluten Free Colin the Caterpillar in M&S Foodhalls, placing it in the Made Without aisle.
  • Responding to persistent demand, M&S said fans relentlessly campaigned for a gluten-free version, making it the retailer's most requested product on social media.
  • Made Without Wheat Gluten Free Colin comprises a chocolatey rolled sponge filled with chocolate buttercream, coated in milk chocolate with a white chocolate face and sugar-coated beans; a new gluten-free Colin was introduced after 35 years.
  • Shoppers flooded social media with excitement, with some saying they’d travel or fly from Canada to buy the gluten-free cake, while many plan to celebrate or treat themselves like with the non-gluten-free Colin.
  • Some critics noted that other supermarkets have sold free-from caterpillar cakes for years, but M&S said the launch makes the cake available to gluten-intolerant and coeliac customers with similar size and price.
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M&S reveals first of its kind foodhall staple today after 35 years - 'best news ever'

Marks and Spencer (M&S) has launched a first of its kind Colin the Caterpillar cake after 35 years and its in UK stores from today (January 28)

·Oxford, United Kingdom
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The Sun broke the news in United Kingdom on Tuesday, January 27, 2026.
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