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M&S reveals first of its kind foodhall staple today after 35 years - 'best news ever'
- On January 28, 2026, Marks & Spencer launched the Made Without Wheat Gluten Free Colin the Caterpillar in M&S Foodhalls, placing it in the Made Without aisle.
- Responding to persistent demand, M&S said fans relentlessly campaigned for a gluten-free version, making it the retailer's most requested product on social media.
- Made Without Wheat Gluten Free Colin comprises a chocolatey rolled sponge filled with chocolate buttercream, coated in milk chocolate with a white chocolate face and sugar-coated beans; a new gluten-free Colin was introduced after 35 years.
- Shoppers flooded social media with excitement, with some saying they’d travel or fly from Canada to buy the gluten-free cake, while many plan to celebrate or treat themselves like with the non-gluten-free Colin.
- Some critics noted that other supermarkets have sold free-from caterpillar cakes for years, but M&S said the launch makes the cake available to gluten-intolerant and coeliac customers with similar size and price.
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M&S reveals first of its kind foodhall staple today after 35 years - 'best news ever'
Marks and Spencer (M&S) has launched a first of its kind Colin the Caterpillar cake after 35 years and its in UK stores from today (January 28)
·Oxford, United Kingdom
Read Full ArticleM&S confirms long-awaited launch of its most requested product ever - The Mirror
M&S is officially launching a gluten-free Colin the Caterpillar cake this week after thousands of requests over the years. The store said it is "about to make some serious birthday wishes come true."
·London, United Kingdom
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Total News Sources35
Leaning Left2Leaning Right1Center28Last UpdatedBias Distribution90% Center
Bias Distribution
- 90% of the sources are Center
90% Center
C 90%
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