Logan Paul Says He Made $100 Million Mistake With Beverage Brand Prime

Logan Paul Admits 'Massive, Massive, Massive' $100M Mistake as Prime Drink Empire Collapses After $1BN Peak

Logan Paul says he missed a chance to secure at least $100 million by not selling part of Prime when the influencer-backed drinks brand was at its peak.

Logan Paul Says He Made $100 Million Mistake With Beverage Brand Prime

Prime went from a PepsiCo competitor to a middling influencer brand in just two years.

Logan Paul Says Prime’s Missed Exit Cost Him $100 Million. Alani Nu Found a Buyer

Logan Paul says Prime Hydration passed on a deal window that could have put at least $100 million in his pocket. The private beverage company’s co-founder told the PBD Podcast that prospective private-equity investment once reached $500 million. Prime did not pursue an exit or bring in an acquisition partner. That is Paul’s retrospective estimate,…