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Google Local Services Ads Transition to Performance Max: What to Save Before Your Account Migrates
Google says advertisers should save historical reports and verify tracking numbers before migration as manual bidding and vertical-level target CPA are retired.
- In August 2026, Google began transitioning Local Services Ads into Performance Max, moving campaigns from the standalone dashboard into Google Ads.
- This migration adjusts management tools rather than ad experience; campaigns remain keywordless and pay-per-lead on Google Search and Google Maps, though manual bidding is retired.
- Because Google will not transfer historical performance reports, Meagan McLoughlin, Manager of Integrated Marketing at CallTrackingMetrics, advises advertisers to export data before migration to preserve year-over-year trends.
- Weekly budgets convert to daily averages, tracking numbers require verification to ensure calls route correctly, and McLoughlin recommends assigning a migration owner to monitor the two-week stabilization period.
- Google is rolling out the migration in three phases, starting with U.S. home and storefront service advertisers, requiring agencies to use a 14-day window to document configurations and monitor lead quality.
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38 Articles
thepampanews.com+36 Reposted by 36 other sources
Google Local Services ads transition to Performance Max: What to save before your account migrates
WebFX reports detail Google's transition of Local Services Ads to Performance Max, impacting campaign management, bidding, and historical data.
·Pampa, United States
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Total News Sources38
Leaning Left3Leaning Right1Center33Last UpdatedBias Distribution89% Center
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