They failed to mention Shell's more polluting activities, the advertising watchdog rules.

BBC News

United Kingdom

Shell adverts banned over misleading clean energy claims

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Government of the United Kingdom

The ASA found the ad left out material information about the bank’s financing of greenhouse gas emissions and was ‘likely to mislead’ consumers.

Evening Standard

Evgeny Lebedev

Alfred Harmsworth (barrister)

Geraldine Mary Harmsworth

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London

Greater London

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Lloyds Bank advert banned over ‘misleading’ low carbon claims

Scotland

The UK’s advertising regulator has banned an advert by Lloyds Bank about its “low carbon” policies for being misleading, in response to a formal complaint by the campaign group Adfree Cities. The Advertising Standards Authority (ASA) ruled on Wednesday 18 December that the advert had “misled” consumers by promoting what the bank was doing internally to reduce its climate impact — but failing to mention its contributions to climate change by fina…

DeSmog

UK Regulator Bans ‘Misleading’ Lloyds Bank Climate Ad

The ASA found the ad left out material information about the bank’s financing of greenhouse gas emissions and was ‘likely to mislead’ consumers.  Lloyds Bank misled consumers by advertising its steps to reduce its carbon footprint while failing to mention its “significant” ongoing financing of fossil fuel companies, a watchdog has ruled. The bank’s LinkedIn post in May stated: “What are we doing to help accelerate the transition to a low carbon …

perspectivemedia.com

The UK's advertising regulator has banned an advert by Lloyds Bank about its "low carbon" policies for being misleading, in response to a formal complaint by the campaign group AdFreeCities. The Advertising Standards Authority (ASA) ruled on Wednesday 18 December that the advert had "misled" consumers by promoting what the bank was doing internally to reduce its climate impact - but failing to mention its contributions to climate change by finan…

ecotopical.com

The Advertising Standards Authority (ASA) has delivered a significant blow to Lloyds Bank, ruling that the bank’s recent LinkedIn advertisement was misleading regarding its environmental impact. The ad sought to showcase Lloyds’ commitment to supporting the low-carbon transition and clean energy financing. However, it failed to disclose critical information about the bank’s continued financing of… Source

thefinancialanalyst.net

ASA Rules Lloyds Bank’s LinkedIn Ad Misleading on Environmental Claims

UK ad regulator the Advertising Standards Authority (ASA) ruled today that an ad by Lloyds Bank highlighting the bank’s contributions to the low-carbon transition through its clean energy financing activity was misleading, due to its failure to provide information on Lloyd’s continued financing for carbon emitting activities, which it added “represented a large contribution to […]

ESG Today

UK Regulator Bans Lloyds Ad Over Misleading Climate Claims

submitted by Joker to unitedkingdom19 points | 0 commentshttps://www.desmog.com/2024/12/18/uk-regulator-bans-misleading-lloyds-bank-climate-ad/
Bank has been bigging up reductions in “operational emissions” while continuing to finance the fossil fuel industry.

Shell adverts banned over misleading clean energy claims

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