Lidl Revamps Rewards Scheme but some Customers Are Unimpressed
Lidl said shoppers can earn points on spending and use them for rewards, while some long-standing freebies are being removed.
- On Tuesday, May 5, Lidl launched Lidl Plus Points, replacing its Coupon Plus scheme and ending monthly spend-based freebies for Lidl Plus app users.
- Lidl GB Chief Customer Officer Louise Weise said the change provides "more freedom" to decide rewards, claiming the company responded to customer demand for greater flexibility in earning and redeeming benefits.
- Every pound spent now converts to one Lidl Plus Point redeemable in the Rewards Marketplace, with double points on fresh fruit through May 22 and 100 welcome points for app users.
- Despite the new system, many shoppers expressed disappointment on social media over losing monthly freebies, specifically noting missing rewards previously triggered at £10, £50, and £100 spend targets.
- Personalised coupons and weekly offers remain available as Lidl maintains its status as one of the UK's cheapest supermarkets, operating 1,000 stores nationwide during the transition.
13 Articles
13 Articles
Bristol Post
Lidl revamps rewards scheme but some customers are unimpressed
Lidl has announced the revamp of its popular Lidl Plus loyalty scheme, but some shoppers are unhappy with the changes as some of their favourite features has been removed
Daily Mirror
OK!Lidl's loyalty scheme changes spark shopper complaints over new system
Lidl has overhauled its Lidl Plus loyalty scheme, replacing popular features with a new points-based rewards system, leaving some shoppers frustrated with the changes
Manchester Evening News
Cambridge NewsLidl rolls out new rewards scheme but shoppers have same complaint
Lidl shoppers can now take advantage of the supermarket's new rewards scheme, which allows them to pick their own rewards – but some aren't happy with the change
Lidl Plus loyalty scheme changes spark shopper complaints over new points system
Lidl has overhauled its Lidl Plus loyalty scheme, replacing popular features with a new points-based rewards system, leaving some shoppers frustrated with the changes Lidl has recently unveiled changes to its widely-used Lidl Plus loyalty scheme, which enables customers to collect rewards while shopping at the budget retailer. The alterations, however, haven’t gone down well with everyone. The discount supermarket chain Lidl has built its reputa…
Coverage Details
Bias Distribution
- 89% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
