LeBron James Deepens Commitment to WHOOP, Expanding 11-Year Relationship

LeBron James Deepens Commitment to WHOOP, Expanding 11-Year Relationship

One of the first 100 WHOOP members, James strengthens his commitment to the human performance company as the two partner to advance the future of performance, health, and longevity. BOSTON — WHOOP, the human performance brand, today announced that basketball legend LeBron James has joined as a global ambassador, formalizing a relationship that began more […]

LeBron James Expands 11-Year WHOOP Partnership

BOSTON — James began wearing WHOOP in 2015, long before continuous health monitoring became mainstream. Today, on the 23rd anniversary of his NBA debut, the 41-year-old continues to compete at the highest level of professional basketball. His decision to formalize the partnership reflects an 11-year relationship rooted in a shared commitment to performance, recovery, and longevity.

LeBron James Becomes Whoop Ambassador After 11 Years of Using Fitness Tracker - OloriSuperGal

LeBron James will promote Whoop as a brand ambassador after using the fitness tracker for 11 years to monitor his health and maintain peak performance. The 41-year-old NBA star is beginning his 24th season and his first with the Philadelphia 76ers. James, the NBA’s all-time leading scorer, also holds an investment in Whoop, a privately...