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Kellogg's just made a major change to Corn Flakes cereal after 66 years

The US-based cereal giant is spending £12 million on a marketing effort, including providing a make-over for its mascot Cornelius the cockerel, to revive its cereal sales

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Daily Mirror

Reach plc

Kellogg's makes major change as Brits 'ditch Corn Flakes'

Alfred Harmsworth (barrister)

Geraldine Mary Harmsworth

Patricia Harmsworth, Viscountess Rothermere

Classic Kellogg's cereals have been breakfast staples for more than 100 years - but sales have been in decline

Daily Record

Glasgow

Glasgow City

Scotland

Kellogg's to make big changes as cereals giant sees fall in sales

Kellogg’s launched a new campaign called “See You in the Morning” with a new image of its pet, the Cornelius rooster, in 3D. The campaign was developed by the agency Leo Burnett and the producer MJZ, with animation from Framestore. The campaign seeks to highlight Kellogg’s 115-year legacy and its presence at breakfasts. Kellogg’s, the cereal company with more than 115 years of history, launched a new advertising campaign that includes a renewed …

Kellogg’s lanzó una nueva campaña llamada “See You in the Morning” con una nueva imagen de su mascota, el gallo Cornelius, en 3D. La campaña fue desarrollada por la agencia Leo Burnett y la productora MJZ, con animación de Framestore. La campaña busca resaltar el legado de 115 años de Kellogg’s y su presencia en los desayunos.    Kellogg’s, la compañía de cereales con más de 115 años de historia, emprendió una nueva campaña de publicidad que inc…

Kellogg's relanza su marca (y su gallo) de la mano de Leo Burnett

Revista Merca2.0

Kellogg's relaunchs his brand (and his rooster) by Leo Burnett

The US-based cereal giant is waiting £12 million on a marketing efffort, including providing a make-over for its mascot Cornelius the cocktail, to revive its cereal salesSource link : https://www.mirror.co.uk/news/uk-news/kelloggs-makes-major-change-brits-34325536Author : mirrornews@mirror.co.uk (Rory Poulter) Published date : 2024-12-16 19:58:00Copyright for syndicated content belongs to the linked Source.The post Kellogg’s makes major change a…

The US-based cereal giant is spending £12 million on a marketing effort, including providing a make-over for its mascot Cornelius the cockerel, to revive its cereal salesSource link : https://www.mirror.co.uk/news/uk-news/kelloggs-makes-major-change-brits-34325536Author : mirrornews@mirror.co.uk (Rory Poulter) Publish date : 2024-12-16 19:58:00Copyright for syndicated content belongs to the linked Source.The post Kellogg’s makes major change as …

Kellogg’s makes major change as Brits ‘ditch Corn Flakes’

MondialNews

Kellogg’s has revealed a new visual identity for its cereal portfolio as part of a campaign to revive volumes, which have been impacted by changing breakfast trends and higher prices in recent years. Cornelius the cockerel, Kellogg’s mascot since 1958, (more…) The post Kellogg’s Relaunches Brand As Part Of £12m Campaign To Drive Growth appeared first on KamCity.

kamcity.com

Kellogg’s Relaunches Brand As Part Of £12m Campaign To Drive Growth

Kellogg’s has reimagined its distinctive mascot, Cornelius the cockerel, in its latest campaign ‘See You in the Morning’. The campaign, devised by creative agency Leo Burnett, features a 3D version of Kellogg’s mascot, which will be rolled out across the brand’s cereals. To introduce the updated character the brand has created a 60-second film, which features an oversized Cornelius parading through the streets of the city to hip-hop track Jayou …

Marketing Beat

Kellogg's mascot gets a makeover in latest campaign

First introduced in 1958, Kellogg’s venerable mascot Cornelius the cockerel finally makes the leap to 3D courtesy of the CG creature crew at Framestore and MJZ director Matthijs van Heijningen thru Leo Burnett UK. From the team at Framestore: “We were entrusted to refine the look and character of Cornelius whilst ensuring he remained instantly recognizable as the Kellogg’s mascot. Achieving this involved preserving his signature crown and iconic…

Kellogg's just made a major change to Corn Flakes cereal after 66 years

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