Kaizer Chiefs, Carling Black Label unite in new commercial partnership

Kaizer Chiefs, Carling Black Label unite in new commercial partnership

Kaizer Chiefs have teamed up with Carling Black Label, merging two iconic South African brands in a partnership that promises to enhance fan engagement and cultural impact.

Kaizer Chiefs partner with Carling Black Label!

Kaizer Chiefs have partnered with Carling Black Label as both brands came to an agreement to work together. This was made public by the two brands in a press conference on Tuesday, and this partnership is set to benefit Amakhosi fans more. The partnership is expected to include fan-focused activations, brand campaigns and matchday engagement initiatives. Carling Black Label has actively been involved in South African football since 2011 when it …

Jessica Motaung addresses concerns over Chiefs, Pirates beer sponsorships

Kaizer Chiefs Marketing and Commercial Director Jessica Motaung, has addressed the growing concerns over two of the country’s biggest and most influential football clubs partnering with alcohol brands. Amakhosi announced on Tuesday that they will be renewing their sponsorship deal with Carling Black Label, just weeks after their Soweto rivals, Orlando Pirates, unveiled their ground-breaking sponsorship deal with Amstel. It did not only end there…

Chiefs Announce New Sponsor

Kaizer Chiefs and the South African Breweries (SAB) have announced a new sponsorship agreement with Carling Black Label. On Tuesday morning, a media event was called to the SAB headquarters in Bryanston where the new official sponsor was confirmed. ALSO READ: Hlungwani Explains If Chiefs Were Correctly Awarded Penalty At Stellies Khanye Makes Bold Chiefs Prediction Kaizer Chiefs Marketing and Commercial Director Jessica Motaung stated: “It’s a …