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Philippines' Jollibee Food's Highlands Coffee Evaluates Vietnam IPO

  • On March 4, Jollibee Foods Corporation said its board is evaluating an initial public offering for Highlands Coffee, including a potential listing in Hanoi.
  • Jollibee framed the move as supporting Highlands' growth by providing direct access to capital markets, with nearly 1,000 stores since 2012, underscoring its regional scale.
  • Preparatory work shows Highlands has engaged international and local advisors and started defining the offering, while the transaction remains conditional and earlier 2019 listing plans stalled after JFC's $350-million acquisition of The Coffee Bean & Tea Leaf.
  • At the local bourse, JFC shares fell 3.07% on Wednesday following the announcement, while analysts said a Vietnam listing could clarify valuation and access deeper capital pools but must suit timing and valuation.
  • Looking ahead, Vietnam's equity market liquidity is growing rapidly, targeting roughly 9 million retail investor accounts by 2025 and 11 million by 2030, supporting a potential Hanoi listing in early 2027.
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Philippines' Jollibee Food's Highlands Coffee evaluates Vietnam IPO

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Inquirer broke the news in Manila, Philippines (the) on Wednesday, March 4, 2026.
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