Skip to main content
See every side of every news story
Published • loading... • Updated

Jennifer Lawrence Launches Hair Care Brand Mes° – Everything We Know so Far

  • On Tuesday, October 27, 2026, Jennifer Lawrence officially launched Mes, a new biodesigned haircare brand created in partnership with Jasmina Aganovic, founder and CEO of Arcaea.
  • Motivated by hair damage from professional styling, Lawrence recruited Aganovic after watching her TED Talk describing products that fix problems rather than mask them; the pair formed a 50-50 venture.
  • The debut collection features three multitasking essentials: the $52 Multitask Repair Mask, $44 Off-Duty Restyling Serum, and $34 Good Roots Volume Mist, utilizing ARC-5 Technology and Mediterranean Microalgae.
  • Available exclusively direct-to-consumer, the brand prioritizes an "Unbothered Beauty" philosophy centered on multifunctional formulas designed to help users spend less time managing their hair.
  • Serving as founder and investor, Lawrence emphasized the venture is long-term, noting she "had been waiting decades" to launch a product that prioritized both hair health and styling performance.
Insights by Ground AI

29 Articles

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 46% of the sources are Center
46% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Forbes broke the news in Jersey City, United States on Monday, October 26, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal