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James Hird joins AI firm after missing out on Essendon coaching job

Hird will lead a new sports division at Affinda while continuing his Port Melbourne coaching role, as the company says it has customers in 85 countries.

Summary by Sydney Morning Herald
The AFL great will run a sports division at a $220 million company backed by his former club chairman Paul Little.

4 Articles

Sydney Morning HeraldSydney Morning Herald
+3 Reposted by 3 other sources
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James Hird joins AI firm after missing out on Essendon coaching job

The AFL great will run a sports division at a $220 million company backed by his former club chairman Paul Little.

·North Sydney, Australia
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Sydney Morning Herald broke the news in North Sydney, Australia on Wednesday, October 28, 2026.
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