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Jaguar's Bold Rebrand Aims to Revitalize Electric Future, Faces Criticism

  • Jaguar's new advert, which doesn't feature any cars, aims to represent a 'complete reset' for the brand, according to managing director Rawdon Glover.
  • Glover stated that changing perceptions of Jaguar is not a straightforward task and requires fearlessness.
  • Gerry McGovern said the reimagining of Jaguar should make the brand relevant for contemporary audiences while recapturing its essence and values.
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