J. Crew debuts new AI shopping tool that’s designed to think like a stylist

J. Crew debuts new AI shopping tool that's designed to think like a stylist

J. Crew's new AI-enabled Style Advisor, which uses Anthropic's Claude models, aims to bring in-store styling advice to online shopping.

J. Crew debuts new AI shopping tool that’s designed to think like a stylist

Over the course of four decades, J. Crew’s style has woven cashmere cardigans, tweed jackets, and other preppy staples that have attracted high-profile fans including Michelle Obama, Demi Moore, and Meghan Markle. Throughout the apparel brand’s history—beginning as a catalog, then growing to become a physical and omnichannel retailer—those styling decisions were made by humans. […]