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Institute Of Communication And Data Science Publishes First Digital Risk Report, Warns Standard Monitoring Understates Exposure In Four Sectors
The Institute of Communication and Data Science has released its first Digital Risk Report as part of a new quarterly series on digital risk assessments.
The report identifies two layers in each sector's media presence: an inertial layer representing steady background mentions and a reactive layer with mentions tied to specific events.
Standard monitoring understates exposure due to a 'masking' gap between steady media presence and sharp reactions, especially noticeable in finance and professional services.
In finance and professional services, the reactive layer surged, showing the largest gap between perceived and actual sector reactions.
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