Instagram Tests 90-Minute Horizontal Videos Called Features
The product, called Features, lets creators link Reels to full videos and is part of Instagram’s push to win more viewing time.
6 Articles
6 Articles
Instagram wants you to watch 90-minute videos on your TV
Instagram is experimenting with longform video again.
Instagram tests 90-minute horizontal videos called Features
Instagram has started testing a new format for long, horizontal videos called Features. Head of Instagram Adam Mosseri and product chief Tessa Lyons announced the test on Monday. View this post on Instagram A post shared by Adam Mosseri (@mosseri) Instagram is testing a new video format called Features, which lets creators publish videos […] This story continues at The Next Web
Instagram chases YouTube with a push for longer, widescreen videos
Instagram is announcing a big push into longform horizontal video, which the platform is calling "Features." Instagram boss Adam Mosseri has been against doing longform video on the platform "for a long time," he says in a six-and-a-half-minute video (here's the widescreen version) with VP of product Tessa Lyons, saying that "one of my concerns […]
Instagram Is Testing Out Long-Form Video, Including Podcasts
Instagram is testing features aimed at capturing a bigger part of the entertainment landscape, including the ability to play long-form videos like podcasts and more on the platform. Starting Monday, Instagram will be launching a test of horizontal videos of up to 90 minutes with select creators in the U.S. The product, called Features, is […]
Coverage Details
Bias Distribution
- 100% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium








