Ikea to Cut Prices in Estonia
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Swedish furniture and home accessories retailer IKEA is investing around €1.2 billion in lower prices in the region. Since the beginning of September, prices have been reduced by up to 25% on more than 1,000 products across various categories, the company said.
Swedish home furnishings retailer Ikea is slashing prices on a wide range of select products across Europe. In total, the company invests approximately 1.2 billion euros in European price reduction. Estonian customers will also benefit from the changes: since the beginning of September, the prices of more than 1000 products in different categories have been reduced. Up to 25 percent lower prices apply both in Ikea stores and online.
The Swedish giant is relaunching its price war in Europe, with significant reductions on more than 1500 cult products in its catalogue.
Over a thousand products at IKEA will get new and lower prices starting tomorrow, Thursday, September 3rd.
Ikea has reduced the international eye to 1,500 products in every 20 European countries.
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