Hyatt brings The Standard hotel brand to Austin, Texas

Hyatt brings The Standard hotel brand to Austin, Texas

The South Congress Hotel will convert to The Standard, Austin, marking the boutique brand’s first U.S. opening in more than a decade.

The Standard to Open First Texas Hotel in 2027

A new hotel concept is set to reshape South Congress as The Standard brand prepares to open its first Texas property, The Standard, Austin, in Spring 2027. The project will convert and renovate the existing South Congress Hotel at 1603 South Congress Avenue into a redesigned hospitality destination. Transformation of a South Congress Landmark Developed through a collaboration between Hyatt and Timberline Real Estate Partners, the property will b…

The Standard is Set to Debut in Texas With Transformation of South Congress Hotel - The Bulkhead Seat

Austin’s iconic South Congress district is getting a hospitality upgrade as The Standard brand prepares to open its first Texas property in Spring 2027. The project will transform the existing South Congress Hotel into a redesigned lifestyle destination and marking The Standard’s first new US opening in more than a decade. The new property will be located at 1603 South Congress Avenue (placing it in one of Austin’s most vibrant and culturally ri…