US EditionHULK HOGAN UNVEILS SLAM SPORTS BAR ACROSS FROM MADISON SQUARE GARDEN
NEW YORK CITY, JUN 25 – Slam Sports Bar spans 9,000 sq ft with Hogan memorabilia and Real American Beer, aiming to attract wrestling fans near Madison Square Garden, developer said.
- On June 26, 2025, Hulk Hogan revealed plans to launch Slam Sports Bar in New York City, situated just opposite Madison Square Garden.
- Hogan licensed his name to the project after longtime MSG milestones, including his 1983 WWE Championship win and headlining WrestleMania 1985 there.
- Slam Sports Bar will showcase Hogan memorabilia, feature expansive windows facing MSG, serve upscale comfort food, host theme nights, and offer Hogan's Real American Beer.
- Hogan referred to the venue as "the house that Hulk Hogan rebuilt" and likened Madison Square Garden to the Roman Colosseum, while Rich Rosen described the bar as a leading example of a fresh approach to blending sports and entertainment.
- The bar aims to become a key sports and nightlife destination in NYC, opening in fall 2025 with events including a multi-week campaign and celebrity appearances.
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