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Liverpool Announces Turkish Airlines as New Main Club Partner

Summary by Soccerscene
Liverpool FC has announced Turkish Airlines as its new Main Club Partner and front-of-shirt sponsor from the start of the 2027/28 season. This announcement brings an end to the club's 17-year relationship with Standard Chartered as its principal shirt sponsor. The five-year agreement will see Turkish Airlines feature on the front of the men's, women's and academy team shirts from June 2027. Standard Chartered will still remain involved with the …

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The agreement signed by Liverpool with Turkish Airlines therefore terminates Japan Airlines' contract. Officialised this Wednesday by the Mersey club, the arrival from next season, of Turkish Airlines as the new main partner of Liverpool FC, will not only represent a new source of revenue for the English club. The agreement, estimated at around £60 million per season (about €70 million) over five years, will also result in the automatic disappea…

·Levallois-Perret, France
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After 17 years with Standard Chartered, Liverpool will change its main sponsor in 2027. Turkish Airlines will display on the...

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20 Minutes broke the news in Levallois-Perret, France on Wednesday, September 9, 2026.
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