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How book publisher The Folio Society remade itself for the 21st century
The Folio Society now earns profit by selling 40-50 high-end books annually directly to American consumers, with the U.S. market making up over half its sales, CEO Reynolds said.
- The Folio Society reversed a decade of losses, returning to profitability five years ago and becoming an employee-owned trust.
- The Folio Society made a conscious decision five or six years ago to focus on the U.S. market and now sells exclusively through its website, abandoning retail stores.
- The Folio Society issues around 40 to 50 books annually, with standard editions from $70 to $80 and a $640 limited edition of 'American Psycho' sold out within hours.
- The U.S. market now supplies more than half of the publisher's sales, with the largest reader group aged 25-to-34 and a growing share of women.
- The Folio Society asks for input from American customers and will publish a limited 'Moby-Dick' edition this summer, highlighting its niche appeal to collectors and devoted readers.
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How book publisher The Folio Society remade itself for the 21st century
On a recent afternoon, I met up for coffee with The Folio Society CEO Joanna Reynolds and Publishing Director Tom Walker. The duo was on a quick trip to the U.S., a market that now accounts for more than half of the U.K. publisher’s business. It wasn’t always that way. SEE ALSO: Like books? Get our free Book Pages newsletter about bestsellers, authors and more When the London-based Folio Society began in 1947, it was a subscription service with …
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Leaning Left2Leaning Right0Center11Last UpdatedBias Distribution85% Center
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85% Center
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C 85%
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