Hershey’s Bets on Katseye to Become the New ‘It’ Candy Bar for Gen Z

Hershey’s Bets on Katseye to Become the New ‘It’ Candy Bar for Gen Z

Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.

KATSEYE Puts a Sweet New Spin on ‘Pinky Up’ for Chocolate-Dipped Collab: Watch Now

KATSEYE is putting its "Pinky Up" spin on Hershey's new Creme Bars, available in Salted Caramel and Affogato flavors.

Hershey Hopes Katseye Will Lure Younger Snackers to New Crème Bars

At The Hershey Company, the candy is the star, but marketing executives at the chocolate titan have figured out a way for the sweets to share screen time with some notable guests. Katseye, the popular all-girl pop group, will have a significant role in a new ad campaign aimed at introducing new Hershey’s Crème Bars […]

How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.

Hershey's launches two new chocolate bars

The Hershey Company has expanded its confectionery portfolio with the launch of Hershey’s Creme Bars, a new filled chocolate bar range available in Salted Caramel and Affogato varieties.