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Harvey Norman Penalised $35 Million in ASIC Court Case

Justice Michael O'Bryan said the companies misled consumers about credit terms and ordered them to publish notices and pay ASIC's costs.

  • On Tuesday, the Federal Court ordered retailer Harvey Norman and lender Latitude Financial to pay a combined $55 million penalty, the largest fine issued by the Australian Securities and Investments Commission for misleading consumer credit marketing.
  • Campaigns running between January 2020 and August 2021 promoted 60-month interest-free deals while masking requirements for consumers to open a credit card, specifically the Latitude GO Mastercard, which carried establishment and monthly fees.
  • Allocating $35 million to Harvey Norman and $20 million to Latitude, Justice Michael O'Bryan noted Harvey Norman 'exhibited a different level of contrition' and failed to provide evidence of improved compliance processes.
  • Both firms must publish corrective advertisements on their website home pages for 90 days, an action ASIC chair Sarah Court described as a 'strong warning to the market' regarding transparency.
  • While Latitude apologized to customers for its conduct, Harvey Norman faced criticism for its chairman's dismissive public comments; the retailer expects to record further expenses this financial year to cover its penalty share.
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Lawyerly broke the news on Tuesday, July 28, 2026.
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