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Harry and Meghan call for stronger social media protections for children
On April 24, 2025, Sandy Hook Promise shared survey results from Newtown, Conn., indicating that most young boys are regularly exposed to sexualized firearm advertisements online.
This survey addresses increasing public concern about gun-related incidents affecting young people’s well-being, driving an investigation into their exposure to firearm advertisements.
The research found 54% of boys ages 10-17 see sexually charged gun content weekly, with 38% clicking ads and 32% following firearm-promoting influencers.
Nicole Hockley stated that the firearm industry targets boys by promoting guns through imagery and messaging that emphasize aggression and sexuality, exploiting their vulnerabilities and perceptions of masculinity.
Sandy Hook Promise calls on families, technology firms, and government officials to address social media gaps that enable firearm advertising to minors and enhance safeguarding measures.