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Half of Americans are worried about money this holiday season
The survey found 68% of Americans plan to cut back on holiday spending as rising costs and debt worries shape gift and travel decisions.
More than half of Americans expect the current economic environment to affect their holiday spending, while 38% are more concerned about managing finances than in past years.
Nearly three in four Americans say inflation is negatively impacting their household finances, while 71% cite gas prices as a significant burden heading into the holidays.
To manage these costs, 68% of Americans plan to cut back in at least one area, with 66% purchasing fewer gifts and 46% planning to buy for fewer people.
Thrivent Financial Advisor Alexander Newby advises, "The goal isn't to spend your way to a meaningful holiday," recommending consumers prioritize what they can afford over spending pressure.
Beyond the holiday season, 35% of people reported reducing spending on essential items in the past 12 months, revealing persistent financial pressures that extend well beyond temporary adjustments.