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Hailey Bieber's Overconsumption Comment Sparks a Social Media Firestorm

Critics said her remarks clash with Rhode’s expanding lineup of accessories and viral add-ons after the brand was acquired by e.l.f. for $1 billion.

Summary by Reality Tea
Hailey Bieber is facing online backlash after speaking about overconsumption while reflecting on the success of her skincare brand, Rhode. The model and entrepreneur shared her views during Fortune’s Most Powerful Women Summit. However, many social media users argued her comments conflicted with Rhode’s growing lineup of products and accessories. Hailey Bieber’s remarks about overconsumption […]

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Hailey Bieber has faced criticism on social media after stating that she is not interested in excessive consumption in the beauty industry, although her brand Rhode has been criticized for its numerous products and accessories. During Fortune magazine's Most Powerful Women Summit, the model spoke about the philosophy behind her brand, which she launched in 2022 with just three products. According to her, the goal has been to create essential, qu…

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Fortune broke the news in New York, United States on Thursday, October 15, 2026.
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