Take-Two CEO Says the Company Is Embracing Generative AI, but Promises It Has "Zero Part" in GTA 6

Take-Two CEO says the company is embracing generative AI, but promises it has "zero part" in GTA 6

Zelnick was responding to a question about Google's Project Genie AI tool. Announced last week, the experimental system transforms simple text instructions into short, explorable video environments – interactive worlds, essentially.Read Entire Article

Take-Two CEO makes it clear that 'generative AI has zero part' in GTA 6

CEO Strauss Zelnick said in an interview that the worlds which Rockstar Games builds are handcrafted and 'that's what differentiates them'.

"GenAI Had Zero Part in Building Grand Theft Auto 6", Says Take-Two CEO

Take-Two CEO Strauss Zelnick was asked by GamesIndustry.biz whether developer Rockstar Games had used AI to build Grand Theft Auto 6, and the answer was negative: the state of Leonida, a fictionalized version of Florida, has been entirely handcrafted. That said, Zelnick mentioned that GenAI-powered tools are being used all across Take-Two's studios to "drive costs and time efficiencies". On the topic of AI, I've been enthusiastic since the very …

No generative AI in GTA 6, says Take-Two CEO, it has "zero part" in what Rockstar is building

Last Updated on February 4, 2026 The use of generative AI in games has become one of the biggest talking points in the industry. Some developers believe it can help speed up development, reduce costs, and make large worlds easier to build. Others argue that it takes away from creativity, leads to generic content, and ...

"Their worlds are handcrafted": GTA 6 owner says "generative AI has zero part in what Rockstar Games is building," despite Take-Two boss being "enthusiastic" about AI in game development

"...tools don't replace creativity"