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GTA 6 Marketing Reportedly Cost Rockstar Over $150 Million

Summary by Tech4Gamers
GTA 6 appears to have a massive budget, with reports now suggesting Rockstar Games allocated over $150 million to marketing. GTA 6 Marketing Reportedly Cost Rockstar Over $150 Million is a post from Tech4Gamers - All About Technology And Gaming News
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News from HD Technology. Visit www.hd-tecnologia.com for the latest news. GTA VI not only aims to become one of the most expensive games in history, it would also have a gigantic advertising campaign. According to a statement by the Miami-Dade Commissioner Rene Garcia, the game’s marketing budget would be at least $150 million. The figure was not yet confirmed by Rockstar Games or Take-Two, and it’s also unclear where exactly that estimate comes…

Rockstar will spend at least $150 million on GTA 6 marketing, more than the development of many games, while Miami-Dade slows down its plans in the city. The Rockstar ticket is left at $150 million in GTA 6 marketing alone and the game has not yet been released first on What!.

Rockstar Games wants to promote the arrival of GTA 6 in Miami through initiatives that transform parts of the region into Vice City. This includes advertising on the roof of the Miami Heat house (which will use allusive equipment to play) and various other initiatives. Read more

It's almost certain that Grand Theft Auto 6 will be the most expensive video game of all time - if only because the studio is spending a lot not only on development but also on marketing.

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se7en.ws broke the news on Monday, October 12, 2026.
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