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Greggs' New Menu Helps Bake in Sales Growth, Shares Rise

Company-managed shop sales rose 2.5% as Greggs added new menu items and opened 41 shops this year, while total sales climbed 7.4%.

  • On Tuesday, Britain's largest fast-food chain Greggs reported comparable sales rose 3.3% over the last 10 weeks, sending shares up over 6% despite concerns about Iran war cost pressures.
  • New menu items including chicken rolls and protein-rich salads proved popular with customers, driving growth as the company opened 41 shops during 2026 while targeting 120 net openings this year.
  • Total sales climbed 7.4% to £800 million, while price adjustments accompanied growth; the breakfast deal increased to £3.25 and the 'big deal' rose to £5.25.
  • Management announced the firm's first international outlet will open at Tenerife South airport later this month, while hedging 85% of energy needs to mitigate inflation through 2027.
  • Equity analyst Aarin Chiekrie of Hargreaves Lansdown called the results a 'tasty trading update,' though he cautioned that escalating Middle East tensions could push fuel and food prices higher into 2027.
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Greggs serves up stronger sales after rolling out new menu picks

Greggs said new menu items like its chicken roll and its range of matcha drinks were proving popular.

·Brighton, United Kingdom
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RTÉ broke the news in Ireland on Tuesday, May 12, 2026.
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