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Google says it will miss target for ending third-party cookies

  • Google plans to phase out third-party cookies in H2 2024 but may postpone due to UK Competition and Markets Authority competition concerns.
  • Google delays third-party cookie deprecation until 2025, citing UK regulations and the need to review industry testing data with the CMA.
  • Google emphasizes the importance of the CMA having enough time to review evidence, leading to the postponement of third-party cookie deprecation.
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Bias Distribution

  • 78% of the sources are Center
78% Center

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Techmeme broke the news in California, United States on Tuesday, April 23, 2024.
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