Published 10 days ago

Google says it will miss target for ending third-party cookies

Google plans to phase out third-party cookies in H2 2024 but may postpone due to UK Competition and Markets Authority competition concerns.
Google delays third-party cookie deprecation until 2025, citing UK regulations and the need to review industry testing data with the CMA.
Google emphasizes the importance of the CMA having enough time to review evidence, leading to the postponement of third-party cookie deprecation.

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The Hindu

Google delays its plans to phase out third-party cookies in Chrome

Google’s plan to phase out third-party cookies in its Chrome offering is being pushed back to early 2025.

10 days ago·India

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The Hill

Google says it will miss target for ending third-party cookies

Google said Tuesday that it will no longer be able to complete its phaseout of third-party cookies by the end of 2024. “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” the company said in a…

10 days ago·Washington, United States

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Bloomberg

Google Postpones Phasing Out Of Ad Cookies In Chrome Browser

(Bloomberg) -- Google delayed its plan to phase out cookies, software that lets marketers track users, in its Chrome browser this year, pushing to 2025 a move that will ultimately transform how advertisements are targeted on websites.The Alphabet Inc. company said in a blog post Tuesday that it’s still working with the ad industry and regulators on the plan, including the UK’s Competition and Markets Authority, which is conducting a review of Go…

10 days ago·United States

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