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Google Scoops Up Spirit Airlines' Data in Bankruptcy Sale to Train AI

Google paid $10 million for Spirit Airlines records, including hundreds of millions of chats and emails, to improve its AI models.

  • Google won a bankruptcy auction on Monday to purchase internal data from defunct Spirit Airlines for $10 million, securing records to train artificial intelligence models.
  • The competitive auction saw Google outbid AI firm Mercor, which offered $7.5 million, after Spirit Airlines ceased operations earlier this year due to financial struggles.
  • Acquired assets include over 100 million emails, 500 million Microsoft Teams chats, and operational records, while the purchase explicitly excludes passenger profiles and loyalty program information.
  • A Google spokesperson confirmed the data will be "rigorously scrubbed of any personally identifiable information by a third party before receipt," ensuring deidentification for model training.
  • Judge Sean H. Lane is scheduled to hear the sale on Wednesday, as proprietary business data becomes an increasingly sought-after commodity for companies developing advanced AI models.
Insights by Ground AI

51 Articles

Lean Right

Google's proposal was the winner of an asset auction at Spirit Airlines, which closed operations in May. The technology will be left with emails, conversations, documents and spreadsheets from the company.

·Lisboa, Portugal
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Lean Left

Mails, team chats and presentations: Google has paid millions for these and other company data of the failed carrier Spirit Airlines. The tech group wants to improve its AI.

·Hamburg, Germany
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Lean Right

Google has purchased a large amount of data from the bankrupt American airline Spirit Airlines for $10 million. The company intends to use the data to train its artificial intelligence systems, according to bankruptcy documents.

·Amsterdam, Netherlands (Kingdom of the)
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GBTIMES broke the news on Monday, August 17, 2026.
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