Good Good Golf pulls video after criticism that it depicts violence against women
Both companies removed the ad and apologized after critics said it depicted violence against women, while Callaway launched internal and external reviews.
- On Friday, August 21, Callaway Golf and content creator Good Good Golf removed a co-branded driver advertisement following intense backlash over a video featuring co-founder Garrett Clark shoving Epson Tour professional Alexis Miestowski to the ground.
- Good Good CEO Matt Kendrick described the advertisement as a failed parody of the horror movie 'Obsession,' though the execution showed Clark shoving Miestowski to the ground while saying, "Do not touch my new driver."
- Callaway CEO Chip Brewer admitted Tuesday the firm had approved the spot, stating "that approval should never have happened" while announcing internal and external investigations plus revised approval processes.
- PGA Tour CEO Brian Rolapp called the advertisement "concerning" and the initial response "disappointing" and "defensive," describing the status of the November Good Good Championship as a "fluid situation" under continued monitoring.
- The incident exposes friction between internet-native influencer content and traditional corporate golf standards, complicating the PGA Tour's effort to modernize the sport while maintaining professional expectations and brand values.
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101 Articles
Good Good co-founder hopes to ‘move on’ from controversial ad
By Field Level Media Aug 27 (Field Level Media) - Good Good Golf co-founder Garrett Clark apologized in a video Wednesday night, saying he hopes "we can move on" amid continued fallout from a since-deleted ad for its new co-branded driver with Callaway...
Good Good Golf Ad Backlash — A Breakdown of the Controversy
The old adage “all press is good press” holds up, because I had no idea who Good Good golf was until this past weekend. (I was not working at this magazine for a spell, during which my colleague Ben Swanger wrote a story about the “Boy Band of the Links.”) The new adage “enragement equals … Continued The post Good Good’s No Good Very Bad (Bad) Week appeared first on D Magazine.
PGA Tour CEO blasts ‘concerning’ Good Good Golf ad that depicted co-founder shoving female golfer onto the ground
Good Good Golf took down the ad, saying it “depicted actions that are not aligned with our values as a brand.” PGA Tour CEO Brian Rolapp called the brand’s response “disappointing.”
Callaway Good Good Ad Controversy: CEO Apologises and Admits 'Approval Should Never Have Happened'
Callaway CEO Chip Brewer has apologised over the controversial Good Good Golf advertisement and acknowledged that his company approved the video before it was posted, declaring that the decision 'should never have happened'. The admission marks a significant escalation in Callaway's response to the backlash, with Brewer confirming that internal and external investigations are now under way and changes have already been made to the company's appr…
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