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PGA Tour Joins $12.7B Giant in Fresh $24M Pro Shop Funding Round

The round was led by Arthur Blank’s family office as Pro Shop expands scripted, documentary and live golf programming.

Golf’s media business is attracting some serious heavyweight backing. Pro Shop is drawing renewed interest from major names across sports as it prepares for its next growth stage. As streaming, social media, creators, live competitions, and commerce become increasingly important to how fans engage with the sport, Pro Shop is positioning itself to capture a […]

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MSNBCTV NEWS broke the news on Monday, October 5, 2026.
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