The holiday-rental company is promising armour, swordfights and ‘victuals’ to a chosen few as part of a film promotion – to the dismay of some locals. Airbnb...

AirBnB: Kritik an PR-Stunt zu "Gladiator 2" im Colloseum

zdf.de

AirBnB: Criticism of PR stunt for "Gladiator 2" in the Colosseum

Ad Fontes Media

All Sides

Media Bias/Fact Check

The Washington Post

Jeff Bezos

Romans denounce Airbnb’s gladiator experience at the Colosseum

Ridley Scott’s long-awaited Gladiator II takes audiences and star Connie Nielsen back to the Colosseum, and seeks to capitalise on a new generation’s growing fascination with history.

The West Australian

Kerry Stokes

Australia

Gladiator II takes audiences back to the Colosseum

The experience will take place on a night stay between 7 and 8 May 2025 from 9:00 p.m. and the departure is before 1:00 a.m.

La experiencia se desarrollará en una noche de estadía entre el 7 y el 8 de mayo de 2025 a partir de las 9:00 p. m. y la salida es antes de las 1:00 a. m.

Cómo vivir una experiencia en el Coliseo Romano al estilo de la película Gladiador II

larepublica.co

Bogotá

Bogota

Colombia

How to live an experience in the Roman Colosseum in the style of the film Gladiator II

Be a gladiator for a few hours in the famous Colosseum in Rome - that's what a PR campaign by Airbnb promises. There's a lot of money behind it. And criticism is mounting in Rome.

Im berühmten Kolosseum in Rom für ein paar Stunden Gladiator sein - das verspricht eine PR-Kampagne von Airbnb. Dahinter steckt viel Geld. Und in Rom häuft sich Kritik.

The ancient Roman Colosseum will be the venue of gladiator fights — albeit staged — for the first time in two millennia under a $1.5 million sponsorship deal with Airbnb that aims to promote “a more conscious tourism.” But some visitors to the monument Thursday, as well as housing activists, were skeptical about the value of the arrangement, citing ongoing controversies in many cities over the role of short-term rental platforms in fueling overt…

Yeshiva World News

A Criticized Airbnb Deal Will Let Users Play Gladiator In Rome’s Colosseum

The chorus of protests that have risen at the news of the agreement between Airbnb and the Colosseum Archaeological Park does not subside. Representatives of the majority and the opposition, in the Capitol and in the municipalities, have firmly expressed their opposition to the project planned within...

Non si placa il coro di proteste che si sono levate alla notizia dell’accordo tra Airbnb ed il Parco archeologico del Colosseo. Esponenti della maggioranza e dell’ opposizione, in Campidoglio e nei municipi, hanno espresso con fermezza la propria contrarietà al progetto previsto all’interno...

Turisti come gladiatori al Colosseo, scatta la petizione: "No all'accordo con Airbnb"

RomaToday

Tourists like gladiators at the Colosseum, the petition goes off: 'No to the agreement with Airbnb'

The ancient Roman Colosseum will be the venue of gladiator fights—albeit staged—for the first time in two millennia under a $1.5 million sponsorship deal with Airbnb that aims to promote "a more conscious tourism," per the AP . Critics beg to differ. The contest: Eight of the platform's...

Newser

Patrick Spain, Michael Wolff

Miami

Miami-Dade County

Florida

United States

'Gladiators' Will Fight in the Colosseum Again

The ancient Colosseum of Rome has witnessed some historic battles, with crowds dressed in robes that once filled the gigantic place to see gladiators face opponents, including lions and baboons. But despite the passage of time, apparently the days of struggle are not over. The place of 2,000 ... The Indignation Entry into Rome by Battles of ‘Gladiators’ organized by Airbnb at the Colosseum was first published on We AreHere MX.

El antiguo Coliseo de Roma ha sido testigo de algunas batallas históricas, con multitudes vestidas con togas que una vez llenaron el gigantesco lugar para ver a los gladiadores enfrentarse a oponentes, incluidos leones y babuinos. Pero a pesar del paso del tiempo, aparentemente los días de lucha no han terminado. El lugar de 2.000 …
La entrada Indignación en Roma por batallas de ‘gladiadores’ organizadas por Airbnb en el Coliseo se publicó prime…

Indignación en Roma por batallas de ‘gladiadores’ organizadas por Airbnb en el Coliseo - EstamosAquí MX

EstamosAquí MX

Outrage in Rome over ‘gladiators’ battles organised by Airbnb at the Colosseum - We're Here MX

Airbnb has been criticized for the idea of “making tourists fight like gladiators” at the Coliseum. Airbnb paid $1.5 million to rent the Colosseum to host the “Gladiator Experience” in May 2025. The project caused
indignation of local residents who accuse the authorities of excessive commercialization of the historical monument.

Airbnb піддали критиці через ідею "змусити туристів битися як гладіатори" у КолізеїAirbnb заплатила 1,5 млн доларів за оренду Колізею для проведення "Гладіаторського досвіду" у травні 2025 року. Проект викликав
обурення місцевих жителів, які звинувачують владу в надмірній комерціалізації історичної пам'ятки.

Airbnb піддали критиці через ідею "змусити туристів битися як гладіатори" у Колізеї

unn.ua

Kyiv

Kyiv City Municipality

Kyiv City Region

Ukraine

Airbnb criticized for idea to “make tourists fight like gladiators” at the Colosseum

The US-based online accommodation broker Airbnb wants to use the almost two thousand year old Colosseum for a PR spectacle. This has caused outrage - also because Rome is suffering badly from mass tourism.

Der Online-Wohnungsvermittler Airbnb aus den USA will das fast zwei Jahrtausende alte Kolosseum für ein PR-Spektakel nutzen. Darüber gibt es Empörung – auch, weil Rom arg unter Massentourismus leidet.

Romans denounce Airbnb’s gladiator experience at the Colosseum

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