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General Mills acquires fifth company in pet category - Feed & Additive Magazine

Summary by Feed & Additive Magazine
USA-based General Mills, Inc. has entered into an acquisition agreement for Whitebridge Pet Brands’ North American premium cat feeding and pet treating business. The transaction, valued at $1.45 billion, marks the fifth acquisition General Mills has announced or completed in the pet category. General Mills, Inc. has announced it has entered into a definitive agreement to acquire Whitebridge Pet Brands’ North American premium cat feeding and pet…
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