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Gene Schwam, Publicist to Elvis Presley, Julie Andrews, Dies at 96

The veteran publicist co-founded Hanson & Schwam in 1955 and represented Elvis Presley, Julie Andrews and other top entertainers.

Summary by Film Daily
Gene Schwam, publicist to Elvis Presley and Julie Andrews, has died at 96. A legend in Hollywood, his legacy endures through iconic stars he championed.

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Long-time Hollywood publicist Gene Schwam, who during his career represented such greats as Elvis Presley, Blake Edwards, Julie Andrews, Barbara Eden and.

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Variety broke the news in Los Angeles, United States on Saturday, October 17, 2026.
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