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New Sips for Spring: Dunkin', Gatorade, Beyond Launch New Lower and No-Sugar Energy, Hydration and Protein Drinks
Gatorade Lower Sugar offers science-backed hydration with 75% less sugar and no artificial ingredients for 150 million Americans experiencing mild to moderate dehydration weekly.
- The Gatorade Company announced in Chicago that it launched Gatorade Lower Sugar with 75% less sugar than Gatorade Thirst Quencher on March 4, 2026, with no artificial flavors, sweeteners or colors.
- Gatorade developed Lower Sugar to meet growing consumer demand for hydration that retains taste and electrolyte blend, built by the Gatorade Sports Science Institute.
- Sold in 28-fl oz bottles, Lower Sugar launches nationwide in March 2026, priced at $1.89–$3.39, supported by a campaign featuring dancers, athletes and TV talent.
- Within PepsiCo's portfolio, the new product positions Gatorade Lower Sugar to meet consumer demand, leveraging PepsiCo's nearly $94 billion in net revenue in 2025 and billion-dollar brands.
- Gatorade positions Lower Sugar as part of its Advanced Hydration System to help consumers hydrate better, faster or longer than water, GSSI said the product meets consumer demand for lower-sugar options.
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Total News Sources16
Leaning Left1Leaning Right0Center7Last UpdatedBias Distribution87% Center
Bias Distribution
- 87% of the sources are Center
87% Center
13%
C 87%
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