From the 'Likes' to the Polls: the Challenge of the Parties in the Social Networks Before the 29-N
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9 Articles
informacion.es
Electoral campaigns are no longer the same as before. And the parties have understood it perfectly. The emergence of social networks has changed the scenario, although it has not replaced it. It has opened another battlefield until a few years ago non-existent and it is now fundamental to capture votes and sympathies through the transmission of messages.
Digital platforms have become the epicenter of today’s political confrontation. Far away are those years in which formations and institutions used their official profiles as a [...] The entry The parties launch themselves more than ever to social networks in view of the upcoming elections was first published in La Crónica de Guadalajara: Your digital newspaper.
Noticias de Navarra
Digital strategy expert José Gabriel García believes that political parties have left behind social networks as a simple showcase of institutional messages to make them one of the main scenarios of the November 29 election campaign, although accumulating visualizations, followers and interactions does not necessarily guarantee to add votes.
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