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From SZA to Cardi B, Ulta Crashes the Super Bowl Halftime Show for the Second Year

Ulta Beauty’s 2026 Super Bowl campaign with Cardi B included a pre-show video, shoppable looks, and a TikTok hub, following last year’s 269 million impression success.

Summary by Adweek
Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.

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Cardi B, Karol G, Jessica Alba & More: Photos of All the Stars Who Joined Bad Bunny on the Field for Super Bowl Halftime Show

Bad Bunny's Super Bowl Halftime Show featured a number of stars joining him on the field. See photos of Cardi B, Karol G and more.

·United States
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From SZA to Cardi B, Ulta Crashes the Super Bowl Halftime Show for the Second Year

Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.

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Adweek broke the news in on Sunday, February 8, 2026.
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