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From Directions to Connections: How Konta’s TikTok Fame Is Redefining Ethiopian Marketing - Addis Insight

Summary by Addis Insight
Viral by Chance, Famous by Choice: The Rise of Ethiopia’s Unintentional TikTok SuperstarsWhy focus only on the negatives of social media when it has the power to rewrite lives in the most unexpected ways? Currently, people who have never owned a smartphone or heard of hashtags are becoming unlikely stars after their unplanned moments make it online. Their newfound fame is unlocking doors they never dreamed of, from partnerships with local busine…
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