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EXCLUSIVE: Louis Vuitton Becomes Title Partner of Formula 1 Monaco Grand Prix

Louis Vuitton will showcase signature trophy trunks and trackside branding as part of its rotating title sponsorships, following a 10-year Formula 1 partnership.

Summary by WWD
Louis Vuitton deepens ties with Formula 1, becoming the title partner of the prestigious Monaco Grand Prix.

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EXCLUSIVE - The French malter announces a "multi-year collaboration" with the legendary car competition. A way to gain visibility in a forced market.

·Paris, France
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While the world is still celebrating the newly crowned Formula One World Champion Lando Norris, Louis Vuitton is already looking forward to the Grand Prix de Monaco 2026.

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Louis Vuitton becomes Partner Title of the Grand Prix of Monaco 2026, as part of a multi-year agreement between the Maison, Formula 1 and the Automobile Club of Monaco. This new stage extends the official partnership between Louis Vuitton and Formula 1 since 2025 and strengthens a historical relationship between the brand and the Principality. Already a partner of the Automobile Club of Monaco from 2021 to 2024, Louis Vuitton accompanied the hig…

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WWD broke the news in United States on Wednesday, December 10, 2025.
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