Ford's UK boss demands taxpayer incentives to drive electric future
- Ford UK's Chair, Lisa Brankin, emphasized the need for direct support to consumers for purchasing zero-emission vehicles to meet net zero goals.
- Brankin mentioned potential customer incentives might need to be between £2,000 and £5,000 for effectiveness.
- Ford has invested £380 million in Halewood and £2 billion in Cologne and insists it needs to sell electric vehicles to recover costs.
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Leaning Left0Leaning Right5Center3Last UpdatedBias Distribution63% Right
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C 37%
R 63%
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