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Published

Ford's UK boss demands taxpayer incentives to drive electric future

  • Ford UK's Chair, Lisa Brankin, emphasized the need for direct support to consumers for purchasing zero-emission vehicles to meet net zero goals.
  • Brankin mentioned potential customer incentives might need to be between £2,000 and £5,000 for effectiveness.
  • Ford has invested £380 million in Halewood and £2 billion in Cologne and insists it needs to sell electric vehicles to recover costs.
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  • 63% of the sources lean Right
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