New L.A. Morning Show Splits Time Between Studio And Live Mobile.

New L.A. Morning Show Splits Time Between Studio And Live Mobile.

Entravision Spanish hot AC “Reyna 103.1” KDLD Los Angeles has launched “La Tiendita Mornings with Melissa Rios,” featuring the market’s first-ever regular live mobile morning show, with Rios hitting the L.A. streets Tuesdays and Thursdays. Rios, a market veteran, most…

Entravision Puts Melissa Rios’ LA Morning Show on Wheels

Melissa Rios is trading the studio for the sidewalk two mornings every week. Her new show on Reyna 103.1 (KDLD) in Los Angeles brings a mix of chisme, headlines, and real conversation for Latinas out to the neighborhoods where its listeners live.

For Entravision, Mornings Go Mobile As ‘Reyna’ Launch Widens

It's an innovative take on Hispanic radio and is very much a work in progress, as it earned just a 0.2 ratingin September according to Nielsen Audio. Now, Entravision is continuing its heavy promoted launch of "Reyna 103.1" in the Los Angeles market by rolling out what it calls the "first-ever live mobile morning broadcast."