Despite Negative Reviews, Ferrari Luce Is Selling Like Hotcakes, Hitting 2026 Target in Record Time
Ferrari sold its 2026 Luce quota in under two months, with Chinese demand helping the €550,000 EV reach just under 500 units.
- On Wednesday, Ferrari reached its full-year sales target for the Luce, its first electric vehicle, driven by strong demand from China. The company filled its allocation of just under 500 units in less than two months.
- The €550,000 Luce faced significant criticism for its unconventional design by Jony Ive and Marc Newson. Critics compared the vehicle to a Nissan Leaf, though a Ferrari executive said the styling needed to be "digested" before it could be understood.
- Despite the aesthetic controversy, the four-door, five-seat family car delivers supercar performance with four independent motors and an 880-volt architecture. Early reviews indicate it drives as expected of a Ferrari, with motors running at 93% efficiency.
- Ferrari's stock initially fell 6% following the May reveal as investors questioned the design pivot. However, CEO Benedetto Vigna reported the order book is already stretching toward the end of 2027, with deliveries scheduled to begin in October.
- Future models will utilize the electric powertrain and architecture proven by the Luce. While Ferrari cut its 2030 EV sales target roughly in half last year, this vehicle establishes the technical expertise needed for broader electrification.
55 Articles
55 Articles
Ferrari has achieved in just two months the sales goal for 2026 of its first fully electric car, Luce, driven mainly by China's strong demand, according to the Financial Times. Despite the commercial performance, the model has reached the market surrounded by polemics, dividing investors and admirers of the traditional Italian manufacturer, known for its sportsmanship with combustion engines. According to the British newspaper, the assembler set…
Contrary to what critics predicted, the demand for the first electric car from the Italian sports car manufacturer Ferrari seems to exceed all expectations. Here, too, China sets the pace.
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When Ferrari introduced an e-car in May, some people predicted the demise of the brand. However, the year's goal for Luce is already cracked.
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