Fast food is too expensive and consumers are pushing back; how people are earning and spending in Montana

The Billings Gazette

Center

High Factuality

Media Conglomerate: Lee Enterprises

Fast food is too expensive and consumers are pushing back; how people are earning and spending in Billings

Yum Brands, the parent company of Taco Bell, KFC, and Pizza Hut, faces a challenge as fast food prices continue to rise, resulting in weaker-than-expected sales in the fourth quarter. The pressure on lower-income consumers, a critical market for fast food chains, is causing a decline in sales growth.