US EditionFrom Olympics to Tom Brady, Fanatics Expands Into Entertainment with New Studio
Fanatics Studios aims to generate nine-figure revenue in its first year by producing diverse sports and culture content, including partnerships with major leagues and global events.
- On Tuesday, Fanatics and OBB Media announced a joint venture establishing Fanatics Studios and held a launch event in Los Angeles Tuesday evening.
- Executives say the move responds to high demand for sports-adjacent content and lets Fanatics leverage its ecosystem across collectibles, betting, and events in recent years.
- The studio's early projects include the official LA28 Olympic film, a multipart Tom Brady documentary, and producing the 2026 ESPY Awards with ESPN, WWE, MLB, plus a World Baseball Classic docuseries.
- With more than 22,000 employees and a valuation of more than $30 billion, Fanatics expects $13 billion in revenue in 2026 and estimates the studio will record nine-figure revenue in its first year.
- Over the next year, Fanatics Studios will release Tom Brady behind-the-scenes content, a World Baseball Classic docuseries, produce the ESPYs, and OBB Media founder Michael D. Ratner will serve as CEO.
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16 Articles
Fanatics and OBB Media Launch Joint Venture, Fanatics Studios, a New, Transformative Global Sports and Entertainment Studio
Fanatics Studios launches with premium slate, announcing projects and partnerships with ESPN, WWE, LA28, Tom Brady, Fox Sports, MLB, and more
Fanatics launches a new global studio for premium sports and cultural entertainment
Fanatics and OBB Media announced Tuesday a joint venture poised to be the premier global studio for sports entertainment.Fanatics Studios is a new entertainment studio built to independently create, finance, produce, and distribute best-in-class content at the intersection of sports and culture.Fanatics Studio is set to combine industry-leading capabilities, resources, and relationships, uniting Fanatics' unparalleled reach across sports with a …
Associated Press News
From Olympics to Tom Brady, Fanatics expands into entertainment with new studio
Fanatics, the sports merchandising giant best known for jerseys and collectibles, is moving deeper into entertainment by launching a studio that will produce films, documentaries, live events and digital series tied to sports and culture.
Fanatics and OBB Media Launch 'Fanatics Studios' in Global Entertainment Push - Ministry of Sport
Fanatics has announced a partnership with Los Angeles-based OBB Media to launch Fanatics Studios. The partnership, lead by CEO Michael Ratner, will independently create, finance, and distribute a premium slate of feature films, documentaries, and live event specials, marking a strategic evolution of Fanatics from a merchandising giant into a holistic sports entertainment platform. The organisation’s debut portfolio includes high-stakes partnersh…
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